The Singapore Tourism Board (STB) and the Bengaluru-based fintech giant, PhonePe, have entered into a two-year strategic alliance to bolster Unified Payments Interface (UPI) payment method for Indian travelers in Singapore. This partnership marks a significant step towards enhancing the financial convenience for Indian tourists in the Lion City.
With this partnership, Indian travelers can tap on the PhonePe payments instantaneous transactions at over 8,000 merchant locations throughout Singapore. This initiative will facilitate smoother cross-border financial interactions between India and Singapore by leveraging the UPI system. UPI enables customers to make fast transactions from their Indian bank accounts directly by way of a QR code, phone number or bank account number.
A main feature of this partnership will be the joint marketing endeavors by STB and PhonePe. These efforts are set to span both India and Singapore, with a focus on showcasing the dynamic attractions and seamless UPI payment experience available at Singapore’s key tourist spots.
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Melissa Ow, the Chief Executive of the Singapore Tourism Board, expressed that this partnership reflects STB’s commitment to refining the visitor experience in Singapore for the modern, technology-driven consumer. “By seamlessly integrating Singapore’s exceptional offerings into the digital realm, our goal is to streamline payments across the traveller’s experience and promote curated deals, from attractions and retail to dining and nightlife,” Ow elaborated.
Ritesh Pai, Chief Executive Officer of PhonePe’s International Business, echoed this sentiment, highlighting the partnership’s role in facilitating effortless transactions for PhonePe users. He emphasized that visitors to Singapore can now make payments directly from their bank accounts by simply scanning a QR code, significantly simplifying financial transactions for Indian tourists in the city.
This collaboration between STB and PhonePe is poised to revolutionize the Singapore travel experience for Indian visitors, making it more seamless and enjoyable by integrating cutting-edge digital payment solutions. You can plan your Singapore travel with redBus, book bus ticket online, attaractions in Singapore and maximise on your travel savings.
